Tecnos Data Science & Engineering (TDSE) launched the “Scorobo🄬for SNS” first time in Japan using with company data, SNS and AI technology
Date: Jun 06, 2017
Source: Tecnos Global Company of America, Inc.
Tecnos Data Science & Engineering Co. Ltd., announce that it will provide an artificial intelligence engine “scorobo 🄬 for SNS” that enables highly accurate targeting by analyzing a large amount of data of SNS using Deep Learning and deep learning technology.
Digital marketing industry is a field where utilization of data to business is particularly advanced as it is easy to collect IoT data. Companies can’t enhance competitiveness without acquiring data literacy, but it is not easy to train and secure talented persons with high data literacy. Also, as data is collected in a variety of ways, the data is becoming higher-dimensional, so there is a problem that human understanding of data is limited. Under these circumstances, for companies to utilize data, artificial intelligence that supports human data processing by compressing and extracting information from high-dimensional data is necessary.
TDSE has accumulated achievements such as AI construction support and data analysis in the digital marketing industry. To more strongly support the company’s marketing work, we will introduce artificial intelligence engines to be offered in the same industry in the future including artificial intelligence (already delivered January 28, 2015) having already provided scoring function We will develop it as “scorobo® for Marketing”. This time, we have provided Japan’s first artificial intelligence engine “scorobo® for SNS” that analyzes a large amount of SNS data using various machine learning, including Deep Learning using Deep Neural Networks, and enables highly accurate targeting. We have already improved the AI based on the precedent case of several companies, and AI estimates individual attributes and preferences from a large amount of data, enabling highly accurate targeting.
We will continue to enrich our artificial intelligence engine so that companies can maximize ROI in marketing activities by utilizing ‘scorobo® for Marketing’. TDSE will also provide necessary analysis consulting, platform construction and education services so that companies can utilize “scorobo® for Marketing” and “scorobo® for SNS”. In the next three years, we will aim for the introduction of 200 companies.
Regarding this release, we have reported to participants who visited us at “Tsubuyaki” targeting seminar hosted by Jun. 2 and TwitterJAPAN Co., Ltd. held on June 2nd, 2017.
scorobo® for Marketing
“Scorobo® for Marketing” provides the following services.
Optimal allocation of advertisement expenditure such as TVCM and Internet advertisement. Scoring for customers who visited your website or purchased customers. Analysis of campaign effect related to promotion activities of products and services. Selecting recommended images for customers, improving UI / UX, analyzing customer disassociation, analyzing the effect of online and offline. “Scorobo® for Marketing” guide customers’ behavior from various angles to “purchasing” according to the customer’s phase.
scorobo® for SNS
“scorobo® for SNS” collects comment data such as Twitter, Facebook, Instagram, etc., and artificial intelligence learns and analyzes from the comment data, you may know the user’s reaction and interest by age, sex, life stage. It can be used as a powerful tool for branding, effect analysis, risk management, influencer analysis, etc. By monitoring the true voice on the SNS, it clarify the effect and perform targeting, maximizing ROI by reducing useless costs.
scorobo® is a proprietary artificial intelligence (AI) product developed by TDSE. The name of scorobo is a generic term for artificial intelligence engines that utilize optimal algorithm technology from sensor data obtained through IoT, attribute data and behavior data of people and goods, market data and open data.
Currently, we offer omniscorobo series according to industry type and business type.